CxD Archive
Internet of Things Project
Internet of Things Project
  • IoT Project Background
  • IoT Project Challenge
  • IoT Project Outline
    • 1-1 Smartphone Research
    • 1-2 Smart Thermostat Research
    • 1-3 Smart Device Research
    • 1-4 Introduction to Photon Kit
    • 1-5 Build Smart Lightbulb
    • 1-6 Generate Project Ideas
    • 1-7 Build Smart Thermostat
    • 2-1 Evaluate Project Ideas
    • 2-2 Plan User Research
    • 2-3 Compile Research Data
    • 2-4 Construct Personas
    • 2-5 Construct Journey Map
    • 2-6 Define Value Proposition
    • 2-7 Define Design Requirements
    • 3-1 Generate Solution Ideas
    • 3-2 Evaluate and Refine Solution Ideas
    • 3-3 Create System Model of Solution
    • 3-4 Create Wireflow for Web App
    • 3-5 Create Storyboard for Solution
    • 3-6 Evaluate Solution Design
    • 3-7 Present Project Proposal
    • 4-1 Track Progress and Issues
    • 4-2 Build Smart Device
    • 4-3 Create Photon App
    • 4-4 Create Web App
    • 4-5 Conduct Integration Testing
    • 4-6 Create Product Demo Video
    • 4-7 Create Product Marketing Website
    • 5-1 Evaluate Smart Device and Web App
    • 5-2 Evaluate Product Marketing Website
    • 5-3 Improve Solution Based on Evaluations
    • 6-1 Create Project Poster
    • 6-2 Present Project to Public
    • 6-3 Write Personal Reflection
  • References for Wiring & Coding
    • Creating Circuits
    • Wiring Programming Language
    • Particle Cloud
    • Hello World App for Photon
    • LED Light
    • Push Button
    • Micro OLED Display
    • Humidity and Temp Sensor
    • Speaker
    • Servo Motor
    • Motion Sensor
    • Magnetic Switch
    • Potentiometer
    • Photocell
    • Moisture Sensor
    • Accelerometer
    • RFID Reader
    • Fingerprint Scanner
    • GPS Receiver
    • Camera
    • Microphone
    • Force Sensitive Resistor
    • Keypad
    • Continuous Rotation Servo Motor
  • Glossary
  • Updated Project Guidebook
  • Updated Code Guidebok
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  1. IoT Project Outline

2-6 Define Value Proposition

Previous2-5 Construct Journey MapNext2-7 Define Design Requirements

Last updated 6 years ago

A value proposition is an “elevator pitch” for a product or service – a clear and concise sales pitch that summarizes the product or service.

There are different formats or templates for creating a value proposition statement. The most popular template for a value proposition provides the following answers:

  • Who are the target users for the product/service?

  • What problem or need does the product/service solve?

  • What is the product/service?

  • What benefit or value does the product/service provide?

VALUE PROPOSITION TEMPLATE

For [describe target users] who [describe problem or need], [name of product/service] is a [describe type of product/service] that [describe benefit or value].

EXAMPLES

For coffee drinkers who are annoyed by waiting in line to order and get their drinks, JavaGo is an app that lets you pre-order and pay for your drink, so it's fresh and ready when you arrive at our coffee shop.

For people needing a ride who are frustrated by trying to get and pay for a taxi, Lyft is a smart ride-sharing service that, with one tap in our app, quickly brings a car to your exact location, gets you to your destination, and lets you pay automatically without cash.

YOUR TASK

It may be helpful to refer back to your journey map since this shows some of the current problem(s) affecting your target users. The journey map can help you clarify the benefit or value that your solution will provide (compared to the current user experience).

Create a value proposition statement for your team’s smart device system using .

this template
Desired Solution is Valuable, Usable, and Feasible