4-6 Create Product Demo Video
Last updated
Last updated
A video can be a very effective way to introduce and explain a new product to people. Your team will create a product demo video to include in your team's product marketing website.
Outline the storyline for a short video (minimum of 30 seconds, maximum of 2 minutes) that shows what happens before, during, and after a person uses your product:
BEFORE = establish setting of story, introduce person, and show what problem or task the person needs to complete
DURING = show the person using your product, including some key details of the product
AFTER = show the benefit of your product and how the person feels after using product
Write out a script that explains who the people are in the story, when and where the events take place, what each person says and does, what needs to be shown, and what needs to be explained (by a narrator or captions).
Practice and prepare for the video.
Determine when and where to film, especially if showing a particular environment or context is important.
Determine what costumes or props may be necessary (if any).
Determine who will be the actor(s), who will be the narrator (if applicable), and who will record the video.
Use the script and storyboard to practice acting out the scenes and practice capturing the camera shots through different camera movements (tilting, panning, zooming, etc.). It would be ideal to record the video in one continuous take (to avoid or minimize the need for editing).
Record and finalize the video.
If necessary, record additional takes.
If necessary, edit the video (e.g., cut and splice scenes, add captions, add music, etc.).
Upload the final video (such as: Google Drive, YouTube, etc.), so it can be embedded into your team’s product marketing website.
Create a script and storyboard for a video that will demonstrate someone using your smart device solution in a realistic scenario. You can modify and extend your team’s original – or you can start fresh.
Based on the script, sketch a complete storyboard that includes every scene in the video. Think about which will best communicate the storyline and show the important details.
