4-7 Create Product Marketing Website
Last updated
Last updated
Most entrepeneurs or companies create a website to help promote and market new products. Sometimes this is done as a webpage on a crowdfunding website (such as , , etc.). Other times, this is done as a webpage or mini-site on a company website.
Your team will create a one-page product marketing website for your smart device solution, which will include your . This website will be made public to allow more people to learn about your smart device project.
Create and/or gather the content (text, images, video, etc.) for your team’s product marketing website. Be sure the content is clear, concise, engaging, and professional. Your website should include the following content (but you can determine the best order – and you can add other content if helpful):
Product Name
Value Proposition (could be shortened even further into a tagline phrase)
Functions and Features (what does product allow you to do, what benefits does it provide)
Tech Specs (list the inputs, outputs, etc.)
Video demonstrating use of solution
Image(s) of smart device prototype
Screenshots of web app
Names of team members and their project roles
Create a visual design for your team's one-page website that will be engaging, professional, and reinforce your product concept.
Generate and sketch possible ideas for the layout of the content on the webpage.
Decide on the overall style for the website (such as: fonts, colors, etc.)
Include temporary placeholders for the product demo video and certain images (smart device, web app screenshots).
Later, your team will conduct an evaluation of the website by testing it with users.
Create a of the final website layout.
Use your content (text, images, etc.) and wireframe to build the website using a tool such as (available within Google Drive – if needed, Google has a guide) – or code the website using HTML and CSS.
After the and are completed, add the video to the website, along with images of the smart device and web app.
